Digital Services
Client: Bangladesh Bank (Central Bank) • 2024Bangladesh Bank - Financial Literacy & Digital Security Campaign
Multichannel national awareness campaign promoting cyber hygiene in digital banking, 2FA security, and fraud prevention.
System Interface & Visual Architecture
Verifiable Operational Telemetry
Performance Impact & Scalability Benchmarks
12.4M
Citizen Reach
2.8M+
Video Views
+68%
2FA Adoption
Exceptional
Campaign ROAS
Detailed Case Study Overview
Commissioned to safeguard citizens against financial phishing and mobile wallet scams, TECH BUILT LIMITED developed an interactive educational micro-portal, animated explainer video series, and targeted digital media campaign reaching over 12 million citizens across Bangladesh.
Key Technical Accomplishments
Reached over 12.4 Million verified digital banking users in 60 days
Generated 2.8M video completions on security awareness lessons
Observed a 68% increase in 2-factor authentication adoption across pilot groups
Awarded Outstanding Public Digital Campaign recognition
Technologies & Architecture
Interactive Web Portal2D Motion AnimationMeta Ads CAPIGoogle Display AdsYouTube Shorts
Domain:Digital Services
Client:Bangladesh Bank (Central Bank)
Status:Production Active